Join 1,000+ bloggers
and Build Predictable Traffic
and Sustainable Income
Using the
Email-First Blog Framework

Here’s the advice most bloggers follow:

Rely solely on algorithm-driven platforms for growth
Put most of your effort into platforms you don’t control
Spend months (or years) on SEO content without a plan for long-term audience stability
Believe income only comes after huge traffic numbers
Take courses that teach traffic, but not how to turn that audience into something you own

After a while, it starts to feel like you’re doing a lot.. but not building anything that actually lasts.

But there’s a smarter way to build a blog

And it works because you stop renting your audience, and start building one you own.

INSTEAD, YOU CAN:

Build a stable blog using an email-first strategy

Start making money from your blog and email list, even with a small audience

Create consistent income by building an email audience you own, and understanding your numbers

Design a flexible online business that supports your lifestyle, by turning your knowledge and experiences into income

That’s what

Scale Your Blog 2.0 walks you through step-by-step.

The Breakdown:

SCALE YOUR BLOG 2.0

ENTIRE

Scale Your Blog 2.0 Course

  • 10 In-Depth Modules
  • 10+ Bonus Lessons
  • Templates, Checklists, Detailed Guides, & More
  • Step-By-Step Email-First Blog Framework
  • Learn At Your Own Pace
  • Lifetime Access + Ongoing Updates

PRIVATE

Community Access

  • Ask Questions Anytime
  • Share Wins & Collaborate
  • Active Job Board
  • Live Facebook Q&As (unlimited access)
  • Learn Alongside Others Building Successful Blogs

Who Should Enroll In

SCALE YOUR BLOG 2.0?

ASPIRING BLOGGERS

  • You want to build a blog and email list the right way from the start

  • Your blog exists, but your strategy feels scattered or outdated

  • You have content, but no clear system for growing and monetizing an audience (or recovering your traffic after an algorithm update)

  • You’re ready to stop chasing traffic and start building something you own

INTERMEDIATE BLOGGERS

  • Want to move beyond inconsistent blog income

  • Have tried SEO and/or Pinterest but feel stuck on an algorithm rollercoaster

  • Have readers, but not an engaged, monetized email audience

ADVANCED BLOGGERS

  • Want to reduce reliance on traffic alone

  • Know email is the missing piece in your overall strategy

  • Are ready to build stronger systems and more predictable income

  • Want a long-term growth model, not just short-term wins

Important Warning About Blogging

I didn’t build this overnight.


This is NOT a get-rich-quick thing. it’s a real business that grows with time, consistency, and the right strategy.

When I first started travel blogging in 2014, I tried everything to make money with my website.

I wrote blog posts consistently for over 3 years.


I spent 35+ hours per week trying to grow our Instagram account. I even reached over 1 million monthly viewers on Pinterest.

Some things grew. 
Some numbers looked impressive.
But none of it created a stable blog.

After taking course after course, listening to countless podcasts, and testing strategy after strategy, I finally pieced together the framework that works for all of my newsletters and blogs today.

Once I shifted to building an audience I owned, and built my blog, platforms, and overall business around that.. everything changed.

Our Award Winning Course

I launched the first iteration of "Scale Your Travel Blog" in January 2021.


Since then, my students have gone on to scale profitable blogs, grow their email lists, land sponsorships, increase affiliate income, and build offers of their own by following a more stable blog model.

We’re proud of what this program has become, and the recognition it has received reflects the results our students are achieving:

Awarded via eBiz Facts

#1 BEST VALUE FOR MONEY

#1 BEST COMMUNITY

#1 PEOPLE'S CHOICE

#1 BEST CUSTOMER SUPPORT

What Can Happen When

Bloggers Follow the Framework

What You'll Learn In
Scale Your Blog 2.0
MODULE 1: Quick Start

Get oriented fast. You’ll plug into the community, understand how coaching works, and follow a simple plan so you’re moving forward immediately.

MODULE 2: Rethinking Your Blogging Strategy

Shift from traffic-first to email-first. You’ll learn why your email list is the foundation of a stable blog business and how to pivot your current content into this new model.

MODULE 3: Foundations (What You’re Building)

Clarify your niche, positioning, and monetization path so your blog and newsletter are aligned from the start.

MODULE 4: Setup (Go Live in a Weekend)

Set up your website and newsletter platform the right way from day one, with the essential tools, structure, and deliverability basics in place.

MODULE 5: Creating Content That Grows

Learn how to consistently write emails your audience wants, then turn those emails into blog posts and platform content using a simple repurposing system.

MODULE 6: Grow Your Email List

Build a steady stream of subscribers using lead magnets, website optimization, collaborations, platform-specific growth strategies, paid ads, challenges, and more.

MODULE 7: How To Make Money From Your Blog & Email List

Turn your content into income through affiliate marketing, sponsorships, display ads, and your own products or services without needing massive traffic.

MODULE 8: Sequences, Automations & Segmentations

Set up welcome sequences, nurture emails, and revenue campaigns that work behind the scenes while keeping your list engaged and healthy.

MODULE 9: Newsletter Analytics & Optimization

Understand the numbers that matter, improve deliverability, and make smart adjustments that grow opens, clicks, and revenue over time.

MODULE 10: Bonus Tips & Hacks

Speed everything up with practical tools and workflows, including AI, Canva, batching strategies, free quizzes, and user-generated content.

By The End of

Scale Your Blog 2.0 You Will..

You’ll stop guessing what to work on and follow a clear path that turns your blog into a stable business.

You’ll learn how to build an audience you own, so your growth doesn’t disappear every time an algorithm changes.

You’ll know what to send in your emails each week without feeling stuck, repetitive, or salesy.

You’ll turn the content you already have (or create going forward) into a system that works across your blog, email, and other growth platforms.

You’ll grow an email list that trusts you so recommendations, offers, and partnerships feel natural instead of forced.


MY OWN BLOG + EMAIL RESULTS

Hi, I'm Laura Peters; creator of Scale Your Travel Blog, Scale Your Blog 2.0, Travel Blogging Summits, and Mike & Laura Travel.


I started blogging in 2014, and for five years I was guessing my way through it. I worked hard, created endless amounts of content, and didn’t see any results.


What finally changed was I began treating my email list like an asset, and built it alongside my blog with intention.

By 2020, my blog and email list together were consistently bringing in over $100,000 per year.

Over the next few years, that grew to more than $2,000,000 in revenue across sponsorships, affiliate partnerships, digital products, services, and ad placements.


Today, I manage seven newsletters across multiple niches (travel, personal finance, music, education, and more), and I’m continuing to expand into more as 2026 unfolds.
Frequently Asked Questions:
  • Who is this course for?
    We work with bloggers at any stage of their journey. Scale Your Blog 2.0 is the ultimate resource, which we created so that you don't have to buy thousands of other courses.

    If you are an aspiring, beginner, intermediate, or advanced blogger and you're looking to make money (or more money) from your travel blog, we can help!
  • Who should not take this course?
    If you're looking for a quick fix or overnight success, this isn't it. If you're not willing to work for results, this won't be a good fit. It takes time and effort to see your blog and newsletter grow.
  • Are there any hidden costs I should be aware of?
    Other than the course, the other costs include hosting for your website and (usually) a subscription to an email marketing platform. With our recommendation, hosting your website is approximately $50-100 total for an entire year or you can opt for a monthly payment (approximately $15 per month). Email marketing platforms can start free, and increase in price as you grow.

    Aside from that, there are no additional costs.

    With our strategies, we provide absolutely free ways to accomplish the same tasks that other bloggers outside of our program are paying hundreds of dollars for each month.
  • Do I need to be tech savvy?
    You should know how to work with a computer and be adaptable to learning new things, but generally, the way we explain things is easy to digest. You will be watching over my shoulder as I show you these things.

    Note: We have a wide age range of students in Scale Your Travel Blog. The majority of our students are between the ages of 25-40, but we have plenty of older and younger students. Our oldest student is 73 years old!
  • Is Scale Your Blog 2.0 ONLY for travel blogs?
    No, Scale Your Blog is for any niche as long as you validate your idea before starting.
  • I'm brand new and know nothing about this. Should I still enroll in Scale Your Blog 2.0?
    Yes! Scale Your Blog 2.0 is for aspiring, intermediate, and advanced bloggers.
  • When does this course start and finish?
    The course itself will be dripped over the next few months, and you'll have lifetime access to it.
  • Do you provide email support with Scale Your Blog 2.0?
    We provide extensive support through our Facebook group but not through email. We do this to reach a broader audience of bloggers. You'll find that the community surrounding Scale Your Blog 2.0 is incredibly helpful. Most of our students have faced the same challenges as you and are happy to help.

TRY IT RISK FREE

Scale Your Blog 2.0 comes with a 10-day risk-free guarantee. If you decide it’s not for you, email us within 10 days of joining and we’ll issue a full refund. But I’m confident you’ll see the value, too.

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